To tap into that emotional centre, brands often wait at least a couple decades to develop new versions of past products, whether toys, clothes, media or anything else: industry analysts say nostalgia marketing generally runs on a 20-to-30-year cycle.
To tap into that emotional centre, brands often wait at least a couple decades to develop new versions of past products, whether toys, clothes, media or anything else: industry analysts say nostalgia marketing generally runs on a 20-to-30-year cycle.